We live in and interesting time in human history- particularly in the Western world where “rugged individualism” and the profit motive are considered virtues which grease the wheels of enterprise, and by extension, make the whole world go round. All of our marketing and advertising is an appeal to eg0- we should want to show off the nicest car, look sexy in a bathing suit, and enjoy the all of the luxuries we can get onto a credit card.
Unfortunately, the wisest of us have learned that just feeding an individuals ego creates only the most vain, shallow, and selfish monsters conceivable. There has to come a time of reckoning for everyone when they have the epiphany that the insatiable ego is the chief problem in society, and the greatest source of unhappiness. True happiness is only achieved by denying one’s ego- by embracing the opposite- a truly altruistic life.
Perhaps this was express by no one better than Albert Einstein:
“A human being is a part of the whole called by us universe, a part limited in time and space. He experiences himself, his thoughts and feeling as something separated from the rest, a kind of optical elusion of his consciousness. This delusion is a kind of prison for us, restricting us to our personal desires and to affection for a few persons nearest to us. Our task must be to free ourselves from this prison by widening our circle of compassion to embrace all living creatures and the whole of nature in its beauty.” ~ Albert Einstein
The solution, Einstein says, is to expand our care and compassion to an ever widening circle. We are capable of empathy in a way that no other living creature can. We have boxed in our feelings of care and concern to primarily ourselves, and a few choice people around us, and we are poorer and more unhappy for it. When we removes that restriction, and break through the “us vs. them” mentalities that are some prevalent, we can be free to experience the universe as it was created for us.